doctorsid spent close to 15+ years during the first of his career in commercial printshops and you could say he has seen more than his fair share of visual media rolling off the press. With most of the time spent operating presses, he also had several gigs in pre-press and post press operations. this was probably what led to the desire to create printed media, once the computer became part of the tools of the trade in the graphics industry.

For about the last 15 years, doctorsid has been creating visual media not only for commercial printing, but also media that never goes beyond the computer screen, such as websites, PDF's and multimedia presentations.

Print ads are still very much in use and an effective means of advertising a product or service, especially when placed in targeted media outlets. If you are a retailer of food products, then its a no-brainer that your target market is going to be people that read magazines and media related to foods.

The bulk of ad creation over the last couple years has pretty much been for targeted media outlets. You will mostly see only big name companies with outrageous advertising budgets placing ads in national magazines of general interest, such as People, Time, National Geographic, etc... Whereas ads placed in targeted media are most likely going to give you more "bang for the buck", such as an ad about the fine food & wine cruises that was placed in Wine Spectator magazine and web versions on various food related blog sites.